I design it.
Then I build it.
Senior Product Designer with 8+ years turning complex enterprise problems into clean, usable products — from first sketch in Figma to polished, production-ready interfaces.
Crafting intuitive, user-centered digital experiences
Senior Product Designer with 8+ years of experience designing and engineering scalable, accessible digital products. I specialize in enterprise design systems, workflow optimization, and translating complex user research into clear, high-impact design decisions that drive measurable business outcomes. My process is rooted in deep user empathy — from discovery through delivery.
Selected Work
Case Studies
Three projects. Real users. Measurable outcomes.
Telecom Retail · 2024
Mobile Activation
“Staff had memorized workarounds just to survive a live sale.”
The activation flow had 12 screens, no progress indicator, and timed out mid-transaction. I ran 3 rounds of usability testing with 24 store staff and redesigned it down to 4 locked steps.
Activation time
Error rate
Support escalations
Manager rating
My Process
A systematic approach to creating meaningful user experiences.
Research & Discovery
Understanding user needs, business goals, and market landscape through comprehensive research and stakeholder interviews.
Design & Prototype
Creating wireframes, mockups, and interactive prototypes to visualize solutions and test concepts.
Test & Iterate
Conducting usability testing, gathering feedback, and refining designs based on real user insights.
Deliver & Support
Collaborating with developers during implementation and providing ongoing design support post-launch.
Skills & Expertise
Senior Product Designer with 8+ years of experience crafting scalable, user-focused digital products across mobile and web.
Product Design
- Figma
- Prototyping
- Wireframing
- Design Systems
- InVision
- Accessibility (WCAG)
UX Engineering
- HTML5
- CSS3
- JavaScript
- Angular Material
- Bootstrap
- Vuetify.js
- Responsive Design
User Research
- User Research
- Journey Mapping
- Usability Testing
- Contextual Inquiry
- Affinity Mapping
- Data Synthesis
Agile & Collaboration
- Agile Methodologies
- Scrum Framework
- Sprint Planning
- Cross-Functional Teams
- Design Handoff
- Stakeholder Communication
Creative Suite
- Photoshop
- Illustrator
Research-Driven Design
Every design decision is grounded in user research and validated through rigorous testing. I combine qualitative insights with quantitative data to create experiences that truly resonate.
Research Methods
User Interviews
In-depth qualitative interviews to uncover user motivations, pain points, and mental models that drive design decisions.
Surveys & Analytics
Quantitative research combining survey data with behavioral analytics to validate hypotheses at scale.
Usability Testing
Moderated and unmoderated testing sessions to identify friction points and optimize task completion rates.
Journey Mapping
End-to-end customer journey visualization to identify opportunities and align cross-functional teams.
Persona Development
Research-backed personas that represent real user segments and guide product strategy decisions.
A/B Testing
Controlled experiments to measure design impact and make evidence-based optimization decisions.
Strategic Thinking
Problem Framing
Defining the right problem before jumping to solutions through stakeholder alignment and research synthesis.
Systems Thinking
Understanding how design decisions impact the broader ecosystem and long-term product strategy.
Cross-Functional Collaboration
Bridging design, engineering, and business to create shared understanding and aligned outcomes.
Iterative Validation
Continuous learning loops that reduce risk and ensure solutions meet real user needs.
"Good design is not about aesthetics—it's about deeply understanding users and solving real problems with evidence-based solutions."
What People Say
Colleagues & Collaborators
“Damian actually came into our store and watched us work. He didn't just ask questions — he sat there during real activations and saw exactly where we were getting stuck. By the time he showed us the redesign, it felt like he'd been doing this job himself. That's rare.”
Let's Work Together
Ready to collaborate on your next project? Reach out directly through email or LinkedIn.